Plans & Pricing

	Basic Start your creative career ^$ 10 /mo billed annually Normally $14/month or $10/month billed annually Buy Basic Try Format Free Website Pages 10 High-Resolution Images 70 Showcase your best work. Experience minimum load time on maximum resolution. Image Storage Hosted Video Minutes Custom Fonts Free Custom Domain (First Year) Online Store (Commission Free) Customer Support Our Customer Experience team is here to help you every step of the way. Pro Plus & Bundle members are fast-tracked to the front of the support queue. Mobile-Optimized Website Free Mobile App Lightroom Integration Copyright Protection SSL Security Powerful SEO Tools Social Integration Award-Winning Templates Email Subscriber Form Custom Code Editor Professional Branded Email $100/year Secure a branded email inbox for only $100 (annually). Photography Business Masterclass 1 Chapter Discover 5-star competitive strategies and tips on how to grow your photography business. Workflow professional business tools CRM Light Client Contracts Gallery Password Protection Client Galleries 10 File Transfers 2 GB	Most Popular Pro Build your business ^$ 17 ^$ 12 /mo billed annually Normally $24/month or $12/month billed annually Buy Pro Try Format Free Website Pages Unlimited High-Resolution Images 1500 Showcase your best work. Experience minimum load time on maximum resolution. Image Storage 100GB Hosted Video Minutes 15 Minutes Custom Fonts Free Custom Domain (First Year) Online Store (Commission Free) 15 Products Customer Support Our Customer Experience team is here to help you every step of the way. Pro Plus & Bundle members are fast-tracked to the front of the support queue. Mobile-Optimized Website Free Mobile App Lightroom Integration Copyright Protection SSL Security Powerful SEO Tools Social Integration Award-Winning Templates Email Subscriber Form Custom Code Editor Professional Branded Email $100/year Secure a branded email inbox for only $100 (annually). Photography Business Masterclass 1 Chapter Discover 5-star competitive strategies and tips on how to grow your photography business. Workflow professional business tools Client Galleries 50 File Transfers 5 GB CRM Light Client Contracts Gallery Password Protection	Pro Plus Grow your business ^$ 26 ^$ 15 /mo billed annually Normally $36/month or $15/month billed annually Buy Pro Plus Try Format Free Website Pages Unlimited High-Resolution Images Unlimited Showcase your best work. Experience minimum load time on maximum resolution. Image Storage 1TB Hosted Video Minutes 120 Minutes Custom Fonts Free Custom Domain (First Year) Online Store (Commission Free) 1000 Products Customer Support Priority Support Our Customer Experience team is here to help you every step of the way. Pro Plus & Bundle members are fast-tracked to the front of the support queue. Mobile-Optimized Website Free Mobile App Lightroom Integration Copyright Protection SSL Security Powerful SEO Tools Social Integration Award-Winning Templates Email Subscriber Form Custom Code Editor Professional Branded Email $100/year Secure a branded email inbox for only $100 (annually). Photography Business Masterclass Full Course Discover 5-star competitive strategies and tips on how to grow your photography business. Workflow professional business tools Client Galleries 250 File Transfers 10 GB CRM Light Client Contracts Gallery Password Protection
Website Pages	10	Unlimited	Unlimited
High-Resolution Images Showcase your best work. Experience minimum load time on maximum resolution.	70	1500	Unlimited
Image Storage		100GB	1TB
Hosted Video Minutes		15 Minutes	120 Minutes
Custom Fonts
Free Custom Domain (First Year)
Online Store (Commission Free)		15 Products	1000 Products
Customer Support Our Customer Experience team is here to help you every step of the way. Pro Plus ∓ Bundle members are fast-tracked to the front of the support queue.			Priority Support
Mobile-Optimized Website
Free Mobile App
Lightroom Integration
Copyright Protection
SSL Security
Powerful SEO Tools
Social Integration
Award-Winning Templates
Email Subscriber Form
Custom Code Editor
Professional Branded Email Secure a branded email inbox for only $100 (annually).	$100/year	$100/year	$100/year
Photography Business Masterclass Discover 5-star competitive strategies and tips on how to grow your photography business.	1 Chapter	1 Chapter	Full Course
Workflow professional business tools
Client Galleries	3	50	250
File Transfers	2 GB	5 GB	10 GB
CRM Light
Client Contracts
Gallery Password Protection

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Frequently Asked Questions

Format offers three portfolio plans to match where you are in your creative career:

Basic ($10/mo billed annually) for creators just getting started, with 10 pages and 70 high-resolution images.
Pro ($12/mo billed annually) for working professionals who need unlimited pages, 1,500 images, 100 GB of storage, an online store, and a free custom domain for the first year.
Pro Plus ($15/mo billed annually) for high-volume practices that need unlimited images, 1 TB of storage, 120 minutes of hosted video, priority support, and a complimentary website build service.

All plans include a 14-day free trial with no credit card required. Annual billing saves up to 50% compared to monthly pricing.

It depends on the size of your portfolio and how you work with clients:

Photographers building a client-facing practice typically start on Pro for their portfolio, client galleries, and online store, then move to Pro Plus as their workflow needs grow — more file transfer volume for client delivery, more gallery capacity for a busier season.
Artists, designers, and illustrators who primarily need a visual portfolio often find Pro covers everything, with unlimited pages, custom fonts, and Flex Block for bespoke layouts.
Filmmakers and videographers should consider Pro Plus for 120 minutes of hosted video and 1 TB of storage, alongside the same portfolio tools for presenting projects with narrative flow.

Explore tailored examples for photographers, artists, designers, filmmakers, and architects.

Yes. Every plan includes a set of professional workflow tools (client galleries, file transfers). On Pro and Pro Plus, you also get CRM Light and client contracts built in. Additional add-ons include:

Custom domain registration ($30/year; first year free on Pro and Pro Plus annual plans). A domain that matches your name or studio — not a Format subdomain — signals you’re running a professional practice, not a hobby site, and it’s easier for clients and press to remember and share.
Professional branded email via Google Workspace ($100/year). An email address on your own domain (you@yourstudio.com instead of a personal Gmail) keeps client-facing communication consistent with your portfolio and brand — and it reads as more established when you’re pitching new clients or replying to inquiries. Learn more about workflow and studio management tools.

Not at all. Format is built so you can create a polished, professional portfolio without writing a single line of code. Our designer themes give you a strong starting point, and Flex Block lets you build fully custom layouts by snapping elements into place. If you do want to fine-tune with CSS or HTML, that option is available on Pro and Pro Plus.

Absolutely — you have two options:

Transfer your domain to Format. This brings your domain registration into your Format account, so your site, billing, and domain all live under one loginl. Pro and Pro Plus annual plans include a free first year when you transfer.
Connect your existing domain to Format, keeping it registered where it is. Our Customer Experience team can handle the connection for you, or you can follow our step-by-step guide to do it yourself.

Yes. Every Format plan includes fast, reliable hosting with SSL security. There is nothing extra to purchase or configure.

Yes. Every theme is responsive and optimized for high-resolution desktops, laptops, tablets, and smartphones. Your portfolio will look the way you intended, no matter how someone views it.

Format is an online portfolio platform built specifically for professional creators, not a generic site builder adapted for creative work. That means:

Design-first themes that let your imagery lead, not fight with a layout designed for restaurants or retailers.
Flex Block, a drag-and-drop canvas for building completely custom page layouts without code.
Integrated workflow tools for client proofing, contracts, file transfers, and a commission-free online store, all inside the same platform.
A creative community supported by Format Magazine, member profiles, and industry partnerships.

We build every feature around the way creative professionals actually work.

Yes. There are no long-term contracts. If something isn’t working, reach out to our Customer Experience team and we’ll do what we can to help first. If you still want to cancel, you can do so before your next renewal.

There’s so many flexible themes to choose from — it’s easy to find one that compliments my photos.”

Jessica Lehrman
Format has helped me contextualize my work in a way that no other platform has before.”

HARUKA SAKAGUCHI
From colors to fonts, I can customize every part of my portfolio without needing to code at all.”

HUDSON CHRISTIE
With fresh updates and new features, Format always stays ahead of the trends.”

SPENCER KOHN