Starting an Action Photography Business
When you hear the phrase “action photography,” sports are probably what comes to mind. In reality, sports are just one of many types of action photography, like live music, dancing, or anything with a lot of movement. If you have a passion for capturing action-packed photos, we’ll show you how to start your own action photography business in four simple steps.
Create a Photography Portfolio
No matter what type of photography you do, you need your own photography portfolio website. This is a space where you can not only show off your best work but also connect with potential clients and let people know how they can hire you as an action photographer. We’ll get into the details of how to create an action photography website below.
Figure Out Your Pricing
If you’re new to photography, it can be tempting to offer your services for extremely low prices or even for free. This can be a good option when you’re just starting and you need to gain experience and build your portfolio. However, if you’re going to be a professional photographer, you need to know how to price your photography.
Start by researching what other photographers in your niche are charging to give you a sense of the going rate for action photography. Then calculate your cost of materials, time, overhead, and labor, and decide on an hourly rate or pricing structure that’s in line with industry standards and pays you a living wage.
Define Your Brand
Establishing your brand identity is an important step in starting your action photography business. Your brand identity determines everything about your business, from the way you write your About Me page to the type of clients you work for. Think about what kind of action photography interests you, and what your ideal project or client would be. The more specific you can be about who you are as a photographer, what you offer, and who you work with, the easier it will be to connect with your dream clients.
Market Your Business
A website for action photography is a good start, but you need to actively market your business to get visitors. Social media is a great way to connect with potential clients and industry peers. Avoid being overwhelmed by trying to post consistently on multiple social media platforms. Choose the social media platforms most likely used by your ideal client.
Once you have your social media account set up, start interacting with your followers and other accounts in your niche. Focus on building community and making connections. Don’t forget to use calls to action to encourage your followers to visit your action photography website, where they can book your services and purchase products from your online store.
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