Creativity is not something we currently lack. We are seeing that today’s creative minds do not follow a rule book; they are fusing different mediums with polar opposite contexts and are producing, creating and capturing what they – and we – are calling art and inspiration. As a creative marketer with a focus on contemporary lifestyle and luxury aesthetics, I needed an online portfolio that fused my professional creative planning experience with my artwork. I believed that my platform was also one that needed to hold my brand and services. I was in dire need to begin searching for online builders, when I was introduced to Format.