Format News and Media Resources

Press Release

August 11, 2015

InFrame ft. Paul Pateman, Award-Winning Creative Director Quits Glamour Life to Pursue Passion

Toronto, ON — August 11, 2015 — Today, alongside the launch of its new online magazine, portfolio website platform Format reveals the second episode of InFrame featuring London-based graphic artist Paul Pateman, best known by his alias Pâté.

Produced in collaboration with master storyteller and documentary filmmaker Bas Berkhout, each video within the series of intimate shorts profiles a brilliant creative professional and their journey to doing what they love.

Pâté is celebrated for his visually-arresting images that are as equally direct and uncomplicated as they are wickedly humorous. Working in both print and digital, his images and type compositions are, most importantly, driven by concept:

I would say my work is characterized by ideas first — I’m not really interested in ambiguity. And then, after that, I would say is it funny? Is it beautiful? Is it simple?

he explains.

Pâté, formerly a successful creative director at two of London’s largest advertising agencies, has earned over 130 industry awards, including the coveted D&AD Yellow Pencil — accomplishments and hard work that, he admits, took their toll. After thirteen years, a lapse in drawing and an extended hospital stay, he left the corporate world to pursue a full-time career as an independent illustrator.

Since striking out on his own in 2013, his quick wit and strong, simple aesthetic have attracted a roster of notable clients including Virgin Media, Discovery Channel UK, Moo and The V&A Museum of Childhood. His personal work, regularly exhibited at galleries and sold as posters, includes a series called Cock-A-Doodle, a “dirty alphabet” that’s understandably NSFW.

“I see life as quite . . . dangerous, in a way. My work is so ordered and graphic and simple and easy to understand because I’m trying to make sense in of how chaotic life is. Maybe that’s why it gives me such pleasure and solace because here is this thing that I can control. It is mine to own. You don’t have that control in your life.”

Watch the InFrame episode featuring Pâté and see more of Pâté’s work on his Format portfolio: www.pateontoast.co.uk.

Share: Get inspired: watch #InFrame by @useformat @basberkhout ft. @pateontoast, ad man-turned-independent graphic artist https://format.com/inframe

About Format

Format makes it easy to build a professional portfolio website – without learning to code. Tens of thousands of creative professionals across 140 countries worldwide use the platform to beautifully showcase their work online, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, Format is a self-funded company. format.com

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Press Contact

For images, additional information and/or interview requests, contact:

Jillian Lockwood
PR Manager, Format
jillian@format.com
416-800-8916