Format News and Media Resources

Press Release

May 14, 2014

Discover the story behind every artists online portfolio — Online portfolio website 4ormat.com adds a new suite of blogging tools for artists

Toronto, ON — May 14, 2014 — To celebrate the release of a new set of blogging tools, 4ormat.com has worked with three talented creative professionals to create unique stories and showcase what can be accomplished when talented professional artists and technology work together.

Since 2008, 4ormat.com has been helping creative professionals create simple and elegant websites to showcase the best of their work. It’s users have worked professionally in every major category of the visual industry. Here are just a few of their stories:

Scott Rankin, Photographer

Scott was catapulted to Instagram fame in 2011 for his haunting images of Vancouver. He’s also been listed as a photographer to follow by Complex Magazine, Forbes and Buzzfeed.

Discover his transition from Instagram celebrity to professional artist and see his arresting images from inside an abandoned Vancouver sugar mill. www.othellonine.com/blog

Tara McPherson, Illustrator

Referred to as the “crown princess of poster art” by ELLE Magazine, Tara’s style leaps off the page with a vibrancy and street art style like no other.

See how she creates her amazing illustrations for Cotton Candy Machine Gallery in Brooklyn and get a sneak peek at her latest work. www.taramcpherson.com/blog

Naska Demini, Street Photographer

A bilingual street photographer who is at home around the block or around the globe, he’s quickly risen to become one of Montreal’s most prominent young image makers.

Get under the skin of Haitian culture with a first look at his upcoming gallery show in Montreal before anyone else. naskademini.com/stories/blog

With organic Facebook traffic becoming harder to come by and artists work frequently circulating on sites like Tumblr without crediting the original artist, 4ormat.com has expanded its offerings to include a full suite of blogging tools to help ensure that artists have ownership of their own stories.

“The goal has always been to provide artists with an elegant online portfolio that helped them succeed,” says Lukas Dryja, 4ormat.com Co-Founder. “When designing our new blogging tools, we worked closely with creative professionals to understand their needs and provide a solution for them to showcase their work in a captivating blogging environment.”

To design a blog toolset that highlights photographer and other creative talent, the team at 4ormat.com worked backwards.

“We started with an understanding of who reads artists’ personal blogs and what they wanted in the end product,” explains 4ormat.com Designer Konstantin Sokhan. “We shaped tools that allow single images to dominate the screen, regardless of device, and leveraged web ready responsive text sets that match our users’ site themes and custom executions.”

It’s a complex process, as 4ormat.com needs to meet the needs of tens of thousands of photographers around the world, but a process worth doing right. To discover more about 4ormat.com or to start your own blog, simply head to format.com/features/blog today.

About Format

4ormat.com makes it easy to build a professional portfolio website – without learning to code. Tens of thousands of creative professionals across 125 countries worldwide use the platform to beautifully showcase their work online, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, 4ormat.com is a self-funded company. 4ormat.com

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Jillian Lockwood, PR Manager
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