Do you have a photography business? Then you have an online presence, which means in all likelihood you’ve got an online portfolio. We’re spoilt for choice these days when it comes to choosing portfolio platforms, and just as each season brings a new clothing line, so does it bring a new slew of options. Generally speaking, however, there are a few that have been steady over time, simplifying, extending, and refining their services and Format, formerly 4ormat is one such. It is the one I’ve used for some time now.

If you’re looking for a complete client serving solution you’d be much better suited to look into something like Cloud Spot to be that all encompassing answer, because that’s not what Format is. Format is an attractive way with a simplified process of building a professional portfolio website without the need to be fluent in coding languages.

It has become more attractive over time with flexibility improvements, more templates, even more dynamic themes, and decent support. Furthermore, the company launched Kredo earlier this year as an iPad portfolio app that’s as easy to use and beautiful as its primary counterpart. Now, to streamline the process of updating their portfolio services even more with platform improvements and additions like blog commenting and social sharing and possibly most attractive, is the Lightroom Publisher.