We kicked off 2015 with the launch of Kredo, one of our biggest releases to date — and we’re not slowing down. Watch out for more exciting news over the coming months.
Discover and be discovered: Kredo
Last month we proudly released Kredo, the premier online Discover Network and iPad portfolio app for creative professionals. Since then, Kredo has been downloaded by thousands of people worldwide, featured prominently by Apple in the AppStore, and highlighted in a number of notable publications including Resource Mag, PSFK, PetaPixel and more.
Format Success Story
For photographer James Parker, Format enabled him to showcase his "out of this world" work to the world at large. His published dissertation on Space and Satellite photography not only secured him a spot within a prestigious photography festival, but also a job teaching what he loves. Read the rest of James's story here and follow our future Format stories on Twitter and Facebook.
We want to hear your success story—what clients or career-changing opportunities have been made available to you as a result of your Format portfolio? Each month we will give away a free one-year Format Pro Account to the best stories we receive. Share your success with us at firstname.lastname@example.org.
Each month, we ask you to share why you choose @useformat for your work. Congratulations to our February winner @_SophieEllen! Let us know what you love about Format for your chance to win 3 months free.
Explore. Create. Repeat. at a Glance
In February, photographer Thomas Dagg shared insight into his famous Star Wars series and why personal projects are a must for any creative professional.
ECR contributors also explored The Beauty of Keeping Things Small, and why Good Ideas Develop Better Out Than In. If you’re having trouble Making Better Gut Decisions, it might be worthwhile to revisit why Errors in Creative Experimentation are healthy for your professional growth.
Today we're excited to bring you Kredo - a professional iPad portfolio app to help redefine the way you present and promote your work. Free to download in the App Store.
The premier creative network for photographers, designers, illustrators, artists, and other creative professionals.
Kredo enables creative professionals to showcase their work in person using stunning, high-quality visual presentations. Add and organize work from your iPad camera roll, Dropbox, or an existing Format account.
Promote your portfolio online through email, social media, or within the in-app Discover network — an online community for creative professionals to showcase their work and connect with peers and potential clients.
Easily share your portfolio with anyone, anywhere. Kredo can be accessed and viewed on any device and browser.
A Time To Reflect And Celebrate
Last year we relaunched Format with a new identity and design, and completely redefined the way you build your portfolio. We released a number of exciting new features over the past twelve months, including one of our biggest improvements yet with the launch of Blogs. We reinvented the way you upload and manage your content with brand new Custom Pages, and we also saw both our creative community and professional team grow exponentially.
This year we plan on introducing even more exciting new features and themes that will further simplify your portfolio experience — and improve the way you present and manage your work online.
On behalf of the entire Format team, thank you for helping to make this past year our greatest yet. We wish you only the best in 2015.
Coming Soon: Kredo iPad Portfolio App
This January, we’re proud to announce the upcoming release of a brand new product to help you showcase and promote your work worldwide.
With brilliant, retina-quality display, the Kredo iPad portfolio app enables you to present your work in the highest quality possible both in person and online. Showcase and share your creative work, and connect with fellow professionals and prospective clients from around the world.
To sign up for early access to Kredo, please visit kredo.com.
We love to hear how Format has helped to improve the way you work. Last month for artist David Fredrik Moussallem, having an online portfolio made his work more accessible to both collectors and galleries alike — and even got him named as an Artist To Invest In Now by Saatchi Art. Read the rest of David’s story here and follow our future Format stories on Twitter and Facebook.
If you have a success story to share, please send an email to email@example.com with the subject line “Format Story” for your chance to be featured next month and win a free one year Pro Account.
Explore Create Repeat At A Glance
Throughout the past year we've published over 80 original articles and artist interviews on Explore. Create. Repeat, and we're excited to see who or what 2015 will bring. Revisit some of our most popular and inspiring interviews of the year with designer Adam J. Kurtz, illustrator Dustin Parker, and photographers Laura Austin and Sacha Goldberger.
With the new year comes new professional goals — take a look at some of our most helpful tips and insights from 2014: Soften Your Skillset, Rebounding From the Kibosh, A False Start Is Better Than No Start, and of course, The Complete Guide to Fearless Freelancing. May you find success in each and every one of your creative endeavors this year.
Create your perfect page layout with the new, fully customizable Pages — available to the entire Format community later this month.
After months of development and refinement, we’ve completely redesigned the way you showcase your content. Create a page from scratch, or choose from one of our totally customizable templates. The new interface provides a simple, flexible solution for personalizing every detail of your page layout. Seamlessly add images, text, and more: if you have a Pro or Agency account, you can also add custom HTML and embeddable content such as YouTube videos or social widgets.
Receive early access to the new Pages feature before our official public launch by signing up for the beta release here. Please email firstname.lastname@example.org with any suggestions or feedback you might have during this beta.
How has Format helped your business? For fashion photographer Thanh Tran, creating his website was the first step towards connecting with top modeling agencies—and ultimately having his work featured in magazines worldwide. Read the rest of Thanh’s story here and follow our future Format stories on Twitter and Facebook.
In November, fashion photographer Alexandra Sophie spoke to Explore Create Repeat about how she first got her foot in the industry door and provided some insight about working as part of a creative duo.
Last month, contributors also looked at The Fine Art Of Championing Ideas, which may explain why The Cutting Edge Hurts. If you still find creative discovery just out of your reach, consider how you could Adapt Your Environment To You instead. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.
Say hello to a whole new page building experience. Our new Content Pages make it easier than ever to customize your portfolio.
Tailor every detail of your layout to create your perfect page. Start with one of our completely customizable templates, or create your own from scratch. Add images, text and more to suit your needs. Users with Pro and Agency accounts can also add custom HTML and embeddable content, such as YouTube videos, to any layout. There's no limit to what you can create.
The new Content Pages will first become available only to selected beta users. During this beta period, we’ll be testing out this feature and working to improve it for the entire Format community. Please email email@example.com with any suggestions or feedback you might have.
Sign up to be among the first to receive early access to the new Content Pages.
We’re excited to announce that an extensive update to our cropping toolset is now live and available to the entire Format community: introducing Smart Cropping for Listing Pages. Our new smart cropping tool immediately adjusts the image to ensure that if faces appear in your image, they are always in view.
To activate this feature, visit the Settings page and turn Smart Cropping ‘on.’
We love to hear how Format makes your work easier. For Joe Brady, creating his online portfolio was the first step towards realizing his dream of shooting the Vans Warped Tour. Read the rest of Joe’s story here and follow our future stories on Twitter and Facebook.
Each month we select one lucky member of our Format community to receive a one year Pro account, absolutely free. Congratulations to our October winner: @mikedistras! Tweet why you choose @useformat for your chance to win in November.
Last month, we spoke to designer Adam J. Kurtz about his latest passion project, 1 Page at a Time, while photographers Harry Griffin and Ken Hermann discussed their most notable series: Convention and Survivors, respectively.
In October, ECR contributors proposed that the best way to be productive is to simply Be Consistent — they also looked at How Accountability Boosts Results on a project to project basis. If you still find yourself creatively stuck, consider how you could Scale Back Your Starting Point. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.
We're extremely honored that our Format community is made up of so many talented, diverse professionals. Our team works hard to share your inspiring work whenever possible.
A staggering 10 of the 20 young photographers recently featured in Flickr's Top 20 Under 20 competition use Format to showcase their portfolios. We’d like to extend our congratulations to all of the talented photographers featured.
Take a look at their professional Format portfolios:
Last month, a member of our Format community passed away tragically and unexpectedly. Graeme Loader, a young landscape photographer from Toronto, Ontario, had been riding his bike across Canada to raise money for the World Wildlife Fund (WWF) when he was struck and killed by a passing vehicle.
Though Graeme’s ride was sadly cut short, we’d like to honor his memory and his mission. We’ve made a donation to help Graeme reach his fundraising goal, which has now since been met. With his family’s consent, we’re honored to keep Graeme’s Format site running indefinitely. Visit his blog to learn more about his journey and his inspiring photography.
To leave a comment or note of sympathy, visit our Facebook post.
Each month we invite you to share how using Format has helped you and your career for your chance to win a free lifetime Pro account. For Erin Elizabeth Kelly, the combination of perfect timing and a brand new portfolio was enough to get her work noticed by one of her favourite photographers. Read the rest of Erin’s story here and follow our future stories on Twitter and Facebook.
If you have a success story to share, please send an email to firstname.lastname@example.org with the subject line “Format Story” for your chance to be featured next month and win a free lifetime Pro Account.
One lucky member of our Twitter community is chosen at random each month to receive a free one year Pro account. Congratulations to our September winner: @nickcreevy! Tweet why you love @useformat for your chance to win in October.
Each week, Explore Create Repeat releases original articles and artist interviews to provide insight and inspiration to the creative community. Last month, portrait photographer Chris Schoonover advocated seeking out professional discomfort in order to drive innovation, whereas wedding photographer Neil Ta spoke about his pursuit of physical discomfort through his ‘Rooftopping Toronto’ series.
ECR contributors explained why it’s important to Shape Your Environment To Meet Your Goals, both physically and mentally, and why a maintained purpose is essential for a project’s success — Narrow Your Project For Better Results. Above all else, remember to Be Consistent To Be Productive.
Every member of our community has a story to share — share yours through us.
Last month we invited you to share how using Format has helped you and your for your chance to win a free lifetime Pro account. For photographer Stacey Axelrod, her success story began last February with a dream job posting and less than 24 hours to create and polish her online portfolio. Read the rest of Stacey’s story here and follow our future stories on Twitter and Facebook.
If you have a success story to share, please send an email to email@example.com with the subject line “Format Story” for your chance to be featured next month.
One lucky member of our Twitter community is chosen at random each month to receive a free one year Pro account. Congratulations to our August winner: @0800leonardo! Tweet why you love @useformat for your chance to win in September.
At Format, we firmly believe that with hard work comes play. Last month we joined our friends and family in celebrating Format's new office space and all the hard work that went into making our relaunch a success. We’d like to extend a big thank you from the Format team to all those who helped make the evening one to remember.
Take a look at some photos from the night: http://party.format.com.
Each week, Explore Create Repeat releases original articles and artist interviews to provide insight and inspiration to the creative community at large. Last month, photographer Clement Pascal and mixed-media artist Alana Dee Haynes spoke to ECR about the influence that NYC has had on their respective styles, while illustrator Kim Wells explored our collective fascination with reimagining the familiar.
ECR contributors shared insight on overcoming obstacles by Getting Things Right in The ‘Wrong’ Direction and how to Get Unstuck By Revealing Your Process, as well as why it’s important as a creative professional to Take The Time To Teach. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.
We’re always proud of the many talented professionals that have chosen Format — you help to inspire and motivate our entire community. Congratulations to Scott Rankin, Katie Sadie, and Jessica Lehrman for their recent successes:
Scott Rankin, via Studio Beat
Katie Sadie, via Cdn Photographer
Jessica Lehrman, via NY Times
Last month we proudly shared the product of a year’s worth of hard work with the unveiling of our new name: Format.com.
Along with our redesigned identity, we introduced a whole new portfolio experience: we’ve made Format more elegant, more powerful, and even easier to use. The community response so far has been tremendously positive, including features in TechCrunch, TechVibes and The Toronto Standard. Every day we refine our service based on your suggestions. We would love to hear your feedback — please email us at firstname.lastname@example.org.
ECR Cover is a daily photo Tumblr blog run by our team at Format dedicated to showcasing the latest work from the very best photographers from around the world. If you would like to nominate your work or others’ to be featured, please send an email to email@example.com.
As we move into the next chapter of our Format story, we’d love to hear yours. Share how using Format has helped with your career or getting your name out there for your chance to win a free Pro account indefinitely. Email firstname.lastname@example.org with the subject line “Format Story” detailing your success story in 2-3 paragraphs. Three winners will be chosen and announced next month. Good luck!
One lucky member of our Twitter community is chosen at random each month to receive a free one year Pro account. Congratulations to our July winner: @daniel_campagne! Tweet why you love @useformat for your chance to win in August.
Each week, Explore Create Repeat releases original articles and artist interviews to provide insight and inspiration to the creative community. This month, ruin photographer Rob Dobi and Zeum Magazine founder Danielle Suzanne spoke about their passion projects, while Mariell Amélie discussed her work/life balance and the role that environment plays in it.
ECR contributors shared tips on how to prepare your workspace to Combat Distraction Before It Hits and why as a creative professional it’s important to Be Complementary, Not Competitive. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.
Our mission is to provide the creative community with an online portfolio solution that is powerful, flexible, and easy-to-use. Today, we are proud to share some exciting changes to our platform — starting with our name.
We’re excited to announce that as of today Format will be known as Format, with the new domain format.com. Our new name reaffirms the values that we strive for in both our service and our brand: it’s clean and timeless. This redesigned identity maintains our modern global brand while more accurately reflecting our goal of simplicity and honesty. To achieve this, we distilled the graphics down to a few impactful elements: a strong, straightforward wordmark alongside a showcase of the impressive work produced by the Format creative community.
Along with our new brand, we redesigned our website. The same design principles that guide our themes are now embodied in our site: responsive design, seamless navigation, and beautiful display. We’ve also taken the opportunity to update the design of our Spotlight page for a better, more brilliant showcase of the diverse talent that makes up the Format community.
With our new name comes a renewed promise to create and build the best possible solution for creative professionals. We’ve completely redesigned the Format experience in order to make editing and updating your site as intuitive as possible:
The new Pages management tools let you create and add new pages, organize your content, and navigate between pages instantly. Convenient access to the pages sidebar allows you to build and manage your site more quickly and easily.
Customizing the design of your portfolio website is easier than ever. Effortlessly toggle between the Desktop, Mobile and Tablet views of your site, and explore and preview new themes, all within the new Theme Editor.
The interface has been redesigned to provide a blank canvas for you to build your portfolio site with improved clarity and legibility. The new color scheme matches our redesigned Format site and makes for a much more pleasant user experience.
Our dedicated team has been working for weeks to ensure that the transition from Format to Format is as smooth as possible. Your site will not be affected at all during this update. All new registered sites will use the user.format.com address. Existing accounts have a new option within their site settings to switch their site from user.Format.com to user.format.com, however both addresses will always work.
Please email email@example.com if you have any questions.
Brilliant ideas shouldn’t be scaled down; neither should brilliant images. In response to the overwhelming request from our Format community, we have begun increasing the maximum image upload size. You can now upload higher resolution images with ease — up to 20MB per upload. We will increase this upload limit as we add capacity.
One of our most popular vertical-scrolling themes is also the latest to be improved: Ora. This sleek, minimalist theme features a collapsible, left-aligned menu and stunning large image display. Updated automatic browser resizing and responsive site design allows for an intuitive viewing experience across all browsers and devices.
Updating and managing your portfolio should be simple. We’re happy to announce the launch of our latest image hosting platform, which allows your website images to load faster than ever before. With servers located all around the world, our new storage solution broadcasts images from the servers closest to your visitors — offering rapid delivery of your work wherever they are.
Each month, one member of our community is awarded a free one-year Pro Format subscription at random — congratulations to our May winner @zunleephoto! For your chance to win next, simply tweet what you love most about using @useformat.
Explore. Create. Repeat. releases new articles and artist interviews each week. Last month, photographers Henry Hargreaves and Christopher Boffoli shared their experiences using food as both their medium and subject, whereas Hollie Fernando and Laura Austin touched on their editorial and fashion work, and how personal projects guided their professional paths.
ECR contributors also provided useful tips for Rebounding From the Kibosh when your idea is rejected — and why it’s a good idea to Make It Then Fake It right from the start. Regardless of what you’re working on, you should Back Up Your Work With Purpose, because Daily Commitment Inspires Results. Follow ECR on Facebook or Twitter or subscribe by email to receive all the latest updates.
Thanks to the incredible feedback we constantly receive from our community, we are able to deliver the features you want and need the most. After dedicated research, exploration and iteration, we’re thrilled to launch our most exciting new feature yet: Blogs.
Introducing powerful, image-based blogging built directly into your existing portfolio theme. Develop a strong, consistent brand identity by showcasing all of your work in one place. Integrate your blog into your portfolio to immediately update and share all of your content at once.
Manage both your portfolio and blog at the same time — create and edit posts from the same intuitive Format interface you already know and love. Simple, easy-to-use settings allow you to quickly edit and organize your blog posts in real-time and immediately view changes.
Add a personal touch to your professional brand by using your blog to tell a broader story. Share your background, outline your workflow, break down the sources of your inspiration, or simply give your audience a look behind the scenes.
Give a home to your thoughts, ideas, and inspiration — while simultaneously growing your online presence. Our blog feature has built-in social sharing for Facebook, Twitter, and Google+ that allows your audience to view and share your posts instantly.
We couldn’t have done it without you. Thanks to our early-access users who provided our team with valuable, helpful feedback during the beta testing period. Your insights have helped to improve the blog feature for the entire Format community.
Last month we began releasing limited early access to our newest feature, Blogs, and the response so far has been overwhelmingly positive. As our beta testing continues, we welcome all feedback to help us perfect this feature and release it to the entire Format community.
Click here to receive early access to Blogs. If you have any suggestions or feedback during this beta, please email firstname.lastname@example.org.
Each month, we make it even simpler for you to make your portfolio truly your own. The most recent updates to the Listing Page editing interface allow you to add items even faster and more easily. Manage your Listing Page effortlessly with improved editing for captions and links, all within a new, simplified design interface — allowing your visitors to seamlessly navigate all of your galleries at once.
Our goal is to elevate creatives to new heights by enabling our users to showcase their work as easily and as beautifully as possible, which may require that we make improvements to any outdated themes or features in order to provide you with the best product available. This month, improvements have been made to some of our most popular themes — Panorama, Order, Horizon, and Horizon Left — including better scrolling options, improved social icons, video support for all aspect ratios, and additional theme refinements. You never stop improving upon your craft; neither do we.
One lucky member of our Format community is randomly chosen each month to win a free one-year Pro Format subscription — congratulations to our March winner, @LiamCox_! For your chance to win next month, tweet what you love most about using @useformat. Thank you to our entire community for all of your involvement and feedback.
Each week, Explore. Create. Repeat. curates original articles and artist interviews to provide insight and inspiration to the creative community at large. In March, photographers Matthew Albanese and David Uzochukwu shared insight into the creative processes involved in the making of their magical worlds, and Michael George and Daniel Blom both discussed the idea of leaving your comfort zone to pursue what you love.
Last month, ECR contributors determined that For Freelancers, Short Term is Long Term — but both your long- and short-term successes Define Your Professional Story. While it’s important to Expose and Own Your Failures, coming to terms with your professional failures may simply begin by Choosing The Right Metrics for Success. Follow ECR on Facebook or Twitter or subscribe by email to receive all the latest updates.
We are in the process of redesigning the Format website and producing a product video which will feature some of the best work from our community. We have updated our terms of service and included a detailed description which explains how we will highlight the work of the Format community. We can't wait to feature your work and share these projects with you and the global creative community.
If you have any questions or if you prefer not to participate in our projects and choose not to showcase your work on our projects please let us know at email@example.com.