Format monthly product updates and news.

  • Introducing Kredo: Your Portfolio Reimagined

    Today we're excited to bring you Kredo - a professional iPad portfolio app to help redefine the way you present and promote your work. Free to download in the App Store.

    KREDO IPAD PORTFOLIO

    Be discovered. Your professional
    portfolio, reimagined.

    The premier creative network for photographers, designers, illustrators, artists, and other creative professionals.

    Kredo app preview
    Kredo app preview

    Present your work professionally.

    Kredo enables creative professionals to showcase their work in person using stunning, high-quality visual presentations. Add and organize work from your iPad camera roll, Dropbox, or an existing Format account.

    Kredo app preview

    Discover and be discovered.

    Promote your portfolio online through email, social media, or within the in-app Discover network — an online community for creative professionals to showcase their work and connect with peers and potential clients.

    Kredo app preview

    Share your work worldwide.

    Easily share your portfolio with anyone, anywhere. Kredo can be accessed and viewed on any device and browser.

    Kredo app icon

    Now available for FREE download on the App Store

    Visit kredo.com to learn more

    Download on the App Store
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  • Paving the Way for 2015

    A Time To Reflect And Celebrate

    A Time To Reflect And Celebrate

    Last year we relaunched Format with a new identity and design, and completely redefined the way you build your portfolio. We released a number of exciting new features over the past twelve months, including one of our biggest improvements yet with the launch of Blogs. We reinvented the way you upload and manage your content with brand new Custom Pages, and we also saw both our creative community and professional team grow exponentially.

    This year we plan on introducing even more exciting new features and themes that will further simplify your portfolio experience — and improve the way you present and manage your work online.

    On behalf of the entire Format team, thank you for helping to make this past year our greatest yet. We wish you only the best in 2015.

    Coming Soon: Kredo iPad Portfolio App

    Coming Soon: Kredo iPad Portfolio App

    This January, we’re proud to announce the upcoming release of a brand new product to help you showcase and promote your work worldwide.

    With brilliant, retina-quality display, the Kredo iPad portfolio app enables you to present your work in the highest quality possible both in person and online. Showcase and share your creative work, and connect with fellow professionals and prospective clients from around the world.

    To sign up for early access to Kredo, please visit kredo.com.

    Try Now

    Success Story

    Success Story

    We love to hear how Format has helped to improve the way you work. Last month for artist David Fredrik Moussallem, having an online portfolio made his work more accessible to both collectors and galleries alike — and even got him named as an Artist To Invest In Now by Saatchi Art. Read the rest of David’s story here and follow our future Format stories on Twitter and Facebook.

    If you have a success story to share, please send an email to ecr@format.com with the subject line “Format Story” for your chance to be featured next month and win a free one year Pro Account.

    Twitter Winner

    Twitter Winner

    Each month, we ask you to share why you choose @useformat for your work. Congratulations to our December winner, @lanapribic! Let us know why you love Format for your chance to win 3 months free.

    Try Now

    Explore Create Repeat At A Glance

    Explore Create Repeat At A Glance

    Throughout the past year we've published over 80 original articles and artist interviews on Explore. Create. Repeat, and we're excited to see who or what 2015 will bring. Revisit some of our most popular and inspiring interviews of the year with designer Adam J. Kurtz, illustrator Dustin Parker, and photographers Laura Austin and Sacha Goldberger.

    With the new year comes new professional goals — take a look at some of our most helpful tips and insights from 2014: Soften Your Skillset, Rebounding From the Kibosh, A False Start Is Better Than No Start, and of course, The Complete Guide to Fearless Freelancing. May you find success in each and every one of your creative endeavors this year.

    Photos by Emmanuelle Bartoli, David Moussalem, & Ken Hermann.

  • Launching: Customizable Pages

    Create your perfect page layout with the new, fully customizable Pages — available to the entire Format community later this month.

    Customizable Pages: Arriving This Month

    After months of development and refinement, we’ve completely redesigned the way you showcase your content. Create a page from scratch, or choose from one of our totally customizable templates. The new interface provides a simple, flexible solution for personalizing every detail of your page layout. Seamlessly add images, text, and more: if you have a Pro or Agency account, you can also add custom HTML and embeddable content such as YouTube videos or social widgets.

    Receive early access to the new Pages feature before our official public launch by signing up for the beta release here. Please email info@format.com with any suggestions or feedback you might have during this beta.

    Format Success Story

    How has Format helped your business? For fashion photographer Thanh Tran, creating his website was the first step towards connecting with top modeling agencies—and ultimately having his work featured in magazines worldwide. Read the rest of Thanh’s story here and follow our future Format stories on Twitter and Facebook.

    If you have a success story to share, please send an email to ecr@format.com with the subject line “Format Story” for your chance to be featured next month and win a free one year Pro Account.

    Twitter Winner

    Each month we ask our community to tweet why they love @useformat. Congratulations to our November winner: @Bryantnorman_! Let us know why you choose Format for your chance to win 3 months free.

    Explore Create Repeat At A Glance

    In November, fashion photographer Alexandra Sophie spoke to Explore Create Repeat about how she first got her foot in the industry door and provided some insight about working as part of a creative duo.

    Last month, contributors also looked at The Fine Art Of Championing Ideas, which may explain why The Cutting Edge Hurts. If you still find creative discovery just out of your reach, consider how you could Adapt Your Environment To You instead. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.

    Photos by Ben Blenner, Thanh Tran and Alexandra Sophie.

  • Your Portfolio Is About To Get More Personal

    Say hello to a whole new page building experience. Our new Content Pages make it easier than ever to customize your portfolio.

    Content Pages Reimagined — Beta

    Tailor every detail of your layout to create your perfect page. Start with one of our completely customizable templates, or create your own from scratch. Add images, text and more to suit your needs. Users with Pro and Agency accounts can also add custom HTML and embeddable content, such as YouTube videos, to any layout. There's no limit to what you can create.

    The new Content Pages will first become available only to selected beta users. During this beta period, we’ll be testing out this feature and working to improve it for the entire Format community. Please email info@format.com with any suggestions or feedback you might have.

    Sign up to be among the first to receive early access to the new Content Pages.

    Try Now

    Smart Cropping

    We’re excited to announce that an extensive update to our cropping toolset is now live and available to the entire Format community: introducing Smart Cropping for Listing Pages. Our new smart cropping tool immediately adjusts the image to ensure that if faces appear in your image, they are always in view.

    To activate this feature, visit the Settings page and turn Smart Cropping ‘on.’

    Format Story

    We love to hear how Format makes your work easier. For Joe Brady, creating his online portfolio was the first step towards realizing his dream of shooting the Vans Warped Tour. Read the rest of Joe’s story here and follow our future stories on Twitter and Facebook.

    If you have a success story to share please send an email to ecr@format.com, with the subject line “Format Story”, for your chance to be featured next month and win a free lifetime Pro Account.

    1 Year Free Pro Winner

    Each month we select one lucky member of our Format community to receive a one year Pro account, absolutely free. Congratulations to our October winner: @mikedistras! Tweet why you choose @useformat for your chance to win in November.

    Explore Create Repeat at a Glance

    Last month, we spoke to designer Adam J. Kurtz about his latest passion project, 1 Page at a Time, while photographers Harry Griffin and Ken Hermann discussed their most notable series: Convention and Survivors, respectively.

    In October, ECR contributors proposed that the best way to be productive is to simply Be Consistent — they also looked at How Accountability Boosts Results on a project to project basis. If you still find yourself creatively stuck, consider how you could Scale Back Your Starting Point. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.

    Photos by Jelani Pomell and Harry Griffin.

  • Celebrating Your Work

    We're extremely honored that our Format community is made up of so many talented, diverse professionals. Our team works hard to share your inspiring work whenever possible.

    Celebrating Format Talent

    A staggering 10 of the 20 young photographers recently featured in Flickr's Top 20 Under 20 competition use Format to showcase their portfolios. We’d like to extend our congratulations to all of the talented photographers featured.

    Take a look at their professional Format portfolios:

    Alex Benetel
    Brian Oldham
    Berta Vicente
    Alex Stoddard
    David Uzochukwu
    Chrissie White
    Lauren Withrow
    Oliver Charles
    Evan James Atwood
    Laurence Philomene

    Remembering Graeme Loader

    Last month, a member of our Format community passed away tragically and unexpectedly. Graeme Loader, a young landscape photographer from Toronto, Ontario, had been riding his bike across Canada to raise money for the World Wildlife Fund (WWF) when he was struck and killed by a passing vehicle.

    Though Graeme’s ride was sadly cut short, we’d like to honor his memory and his mission. We’ve made a donation to help Graeme reach his fundraising goal, which has now since been met. With his family’s consent, we’re honored to keep Graeme’s Format site running indefinitely. Visit his blog to learn more about his journey and his inspiring photography.

    To leave a comment or note of sympathy, visit our Facebook post.

    Format Success Story

    Each month we invite you to share how using Format has helped you and your career for your chance to win a free lifetime Pro account. For Erin Elizabeth Kelly, the combination of perfect timing and a brand new portfolio was enough to get her work noticed by one of her favourite photographers. Read the rest of Erin’s story here and follow our future stories on Twitter and Facebook.

    If you have a success story to share, please send an email to ecr@format.com with the subject line “Format Story” for your chance to be featured next month and win a free lifetime Pro Account.

    Free Pro Account Winner

    One lucky member of our Twitter community is chosen at random each month to receive a free one year Pro account. Congratulations to our September winner: @nickcreevy! Tweet why you love @useformat for your chance to win in October.

    Explore Create Repeat at a Glance

    Each week, Explore Create Repeat releases original articles and artist interviews to provide insight and inspiration to the creative community. Last month, portrait photographer Chris Schoonover advocated seeking out professional discomfort in order to drive innovation, whereas wedding photographer Neil Ta spoke about his pursuit of physical discomfort through his ‘Rooftopping Toronto’ series.

    ECR contributors explained why it’s important to Shape Your Environment To Meet Your Goals, both physically and mentally, and why a maintained purpose is essential for a project’s success — Narrow Your Project For Better Results. Above all else, remember to Be Consistent To Be Productive.

    Photos by Bezel Wang, Evan Atwood and Chris Schoonover.

  • Showcasing Our Community

    Every member of our community has a story to share — share yours through us.

    Format Success Story

    Last month we invited you to share how using Format has helped you and your for your chance to win a free lifetime Pro account. For photographer Stacey Axelrod, her success story began last February with a dream job posting and less than 24 hours to create and polish her online portfolio. Read the rest of Stacey’s story here and follow our future stories on Twitter and Facebook.

    If you have a success story to share, please send an email to ecr@format.com with the subject line “Format Story” for your chance to be featured next month.

    Free Pro Account Winner

    One lucky member of our Twitter community is chosen at random each month to receive a free one year Pro account. Congratulations to our August winner: @0800leonardo! Tweet why you love @useformat for your chance to win in September.

    Celebrating Our Company

    At Format, we firmly believe that with hard work comes play. Last month we joined our friends and family in celebrating Format's new office space and all the hard work that went into making our relaunch a success. We’d like to extend a big thank you from the Format team to all those who helped make the evening one to remember.

    Take a look at some photos from the night: http://party.format.com.

    Explore Create Repeat At A Glance

    Each week, Explore Create Repeat releases original articles and artist interviews to provide insight and inspiration to the creative community at large. Last month, photographer Clement Pascal and mixed-media artist Alana Dee Haynes spoke to ECR about the influence that NYC has had on their respective styles, while illustrator Kim Wells explored our collective fascination with reimagining the familiar.

    ECR contributors shared insight on overcoming obstacles by Getting Things Right in The ‘Wrong’ Direction and how to Get Unstuck By Revealing Your Process, as well as why it’s important as a creative professional to Take The Time To Teach. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.

    Format Community In The News

    We’re always proud of the many talented professionals that have chosen Format — you help to inspire and motivate our entire community. Congratulations to Scott Rankin, Katie Sadie, and Jessica Lehrman for their recent successes:

    Scott Rankin, via Studio Beat
    Katie Sadie, via Cdn Photographer
    Jessica Lehrman, via NY Times

  • Beginning Our Next Chapter

    Last month we proudly shared the product of a year’s worth of hard work with the unveiling of our new name: Format.com.

    In With The New Format

    Along with our redesigned identity, we introduced a whole new portfolio experience: we’ve made Format more elegant, more powerful, and even easier to use. The community response so far has been tremendously positive, including features in TechCrunch, TechVibes and The Toronto Standard. Every day we refine our service based on your suggestions. We would love to hear your feedback — please email us at info@format.com.

    ECR Cover Tumblr

    ECR Cover is a daily photo Tumblr blog run by our team at Format dedicated to showcasing the latest work from the very best photographers from around the world. If you would like to nominate your work or others’ to be featured, please send an email to ecrcover@format.com.

    Share Your Story

    As we move into the next chapter of our Format story, we’d love to hear yours. Share how using Format has helped with your career or getting your name out there for your chance to win a free Pro account indefinitely. Email ecr@format.com with the subject line “Format Story” detailing your success story in 2-3 paragraphs. Three winners will be chosen and announced next month. Good luck!

    Pro Winner Of The Month

    One lucky member of our Twitter community is chosen at random each month to receive a free one year Pro account. Congratulations to our July winner: @daniel_campagne! Tweet why you love @useformat for your chance to win in August.

    ECR At A Glance

    Each week, Explore Create Repeat releases original articles and artist interviews to provide insight and inspiration to the creative community. This month, ruin photographer Rob Dobi and Zeum Magazine founder Danielle Suzanne spoke about their passion projects, while Mariell Amélie discussed her work/life balance and the role that environment plays in it.

    ECR contributors shared tips on how to prepare your workspace to Combat Distraction Before It Hits and why as a creative professional it’s important to Be Complementary, Not Competitive. Subscribe by email or follow ECR on Twitter and Facebook to receive the latest updates.

    Photos by Remy Dugoua, Jessica Barthel and Mariell Amélie

  • The New Format

    Our mission is to provide the creative community with an online portfolio solution that is powerful, flexible, and easy-to-use. Today, we are proud to share some exciting changes to our platform — starting with our name.

    We’re excited to announce that as of today Format will be known as Format, with the new domain format.com. Our new name reaffirms the values that we strive for in both our service and our brand: it’s clean and timeless. This redesigned identity maintains our modern global brand while more accurately reflecting our goal of simplicity and honesty. To achieve this, we distilled the graphics down to a few impactful elements: a strong, straightforward wordmark alongside a showcase of the impressive work produced by the Format creative community.

    Along with our new brand, we redesigned our website. The same design principles that guide our themes are now embodied in our site: responsive design, seamless navigation, and beautiful display. We’ve also taken the opportunity to update the design of our Spotlight page for a better, more brilliant showcase of the diverse talent that makes up the Format community.

    With our new name comes a renewed promise to create and build the best possible solution for creative professionals. We’ve completely redesigned the Format experience in order to make editing and updating your site as intuitive as possible:

    New Page Management

    The new Pages management tools let you create and add new pages, organize your content, and navigate between pages instantly. Convenient access to the pages sidebar allows you to build and manage your site more quickly and easily.

    New Theme Editor

    Customizing the design of your portfolio website is easier than ever. Effortlessly toggle between the Desktop, Mobile and Tablet views of your site, and explore and preview new themes, all within the new Theme Editor.

    New Lighter Interface

    The interface has been redesigned to provide a blank canvas for you to build your portfolio site with improved clarity and legibility. The new color scheme matches our redesigned Format site and makes for a much more pleasant user experience.

    Our dedicated team has been working for weeks to ensure that the transition from Format to Format is as smooth as possible. Your site will not be affected at all during this update. All new registered sites will use the user.format­.­com address. Existing accounts have a new option within their site settings to switch their site from user.Format­.com to user.format­.com, however both addresses will always work.

    Please email info@format.com if you have any questions.

    Take a tour of the new Format here.

    Photos by James Chororos, Tobias Knoch and Manickam Bala

  • Your Photos, Our Fastest Delivery Yet

    More Brilliance Per Image

    Brilliant ideas shouldn’t be scaled down; neither should brilliant images. In response to the overwhelming request from our Format community, we have begun increasing the maximum image upload size. You can now upload higher resolution images with ease — up to 20MB per upload. We will increase this upload limit as we add capacity.

    Theme Improvement: Ora

    One of our most popular vertical-scrolling themes is also the latest to be improved: Ora. This sleek, minimalist theme features a collapsible, left-aligned menu and stunning large image display. Updated automatic browser resizing and responsive site design allows for an intuitive viewing experience across all browsers and devices.

    Your Site: Now Faster

    Updating and managing your portfolio should be simple. We’re happy to announce the launch of our latest image hosting platform, which allows your website images to load faster than ever before. With servers located all around the world, our new storage solution broadcasts images from the servers closest to your visitors — offering rapid delivery of your work wherever they are.

    Pro Monthly Winner

    Each month, one member of our community is awarded a free one-year Pro Format subscription at random — congratulations to our May winner @zunleephoto! For your chance to win next, simply tweet what you love most about using @useformat.

    ECR at a Glance

    Explore. Create. Repeat. releases new articles and artist interviews each week. Last month, photographers Henry Hargreaves and Christopher Boffoli shared their experiences using food as both their medium and subject, whereas Hollie Fernando and Laura Austin touched on their editorial and fashion work, and how personal projects guided their professional paths.

    ECR contributors also provided useful tips for Rebounding From the Kibosh when your idea is rejected — and why it’s a good idea to Make It Then Fake It right from the start. Regardless of what you’re working on, you should Back Up Your Work With Purpose, because Daily Commitment Inspires Results. Follow ECR on Facebook or Twitter or subscribe by email to receive all the latest updates.

  • Format Blogs Are Here

    New feature: Blogs

    Thanks to the incredible feedback we constantly receive from our community, we are able to deliver the features you want and need the most. After dedicated research, exploration and iteration, we’re thrilled to launch our most exciting new feature yet: Blogs.

    Your work. Your words. All in one place.

    Introducing powerful, image-based blogging built directly into your existing portfolio theme. Develop a strong, consistent brand identity by showcasing all of your work in one place. Integrate your blog into your portfolio to immediately update and share all of your content at once.

    Simple. Intuitive. Seamlessly integrated.

    Manage both your portfolio and blog at the same time — create and edit posts from the same intuitive Format interface you already know and love. Simple, easy-to-use settings allow you to quickly edit and organize your blog posts in real-time and immediately view changes.

    Reveal a new perspective.

    Add a personal touch to your professional brand by using your blog to tell a broader story. Share your background, outline your workflow, break down the sources of your inspiration, or simply give your audience a look behind the scenes.

    Social media integration.

    Give a home to your thoughts, ideas, and inspiration — while simultaneously growing your online presence. Our blog feature has built-in social sharing for Facebook, Twitter, and Google+ that allows your audience to view and share your posts instantly.

    Thank you, beta testers.

    We couldn’t have done it without you. Thanks to our early-access users who provided our team with valuable, helpful feedback during the beta testing period. Your insights have helped to improve the blog feature for the entire Format community.

  • Format Spring Cleaning

    Blog Beta Has Been Released

    Last month we began releasing limited early access to our newest feature, Blogs, and the response so far has been overwhelmingly positive. As our beta testing continues, we welcome all feedback to help us perfect this feature and release it to the entire Format community.

    Click here to receive early access to Blogs. If you have any suggestions or feedback during this beta, please email info@useformat.com.

    Easy Management: Simplified Listing Pages

    Each month, we make it even simpler for you to make your portfolio truly your own. The most recent updates to the Listing Page editing interface allow you to add items even faster and more easily. Manage your Listing Page effortlessly with improved editing for captions and links, all within a new, simplified design interface — allowing your visitors to seamlessly navigate all of your galleries at once.

    Your Theme, Now Improved

    Our goal is to elevate creatives to new heights by enabling our users to showcase their work as easily and as beautifully as possible, which may require that we make improvements to any outdated themes or features in order to provide you with the best product available. This month, improvements have been made to some of our most popular themes — Panorama, Order, Horizon, and Horizon Left — including better scrolling options, improved social icons, video support for all aspect ratios, and additional theme refinements. You never stop improving upon your craft; neither do we.

    Pro Monthly Winner

    One lucky member of our Format community is randomly chosen each month to win a free one-year Pro Format subscription — congratulations to our March winner, @LiamCox_! For your chance to win next month, tweet what you love most about using @useformat. Thank you to our entire community for all of your involvement and feedback.

    ECR At A Glance

    Each week, Explore. Create. Repeat. curates original articles and artist interviews to provide insight and inspiration to the creative community at large. In March, photographers Matthew Albanese and David Uzochukwu shared insight into the creative processes involved in the making of their magical worlds, and Michael George and Daniel Blom both discussed the idea of leaving your comfort zone to pursue what you love.

    Last month, ECR contributors determined that For Freelancers, Short Term is Long Term — but both your long- and short-term successes Define Your Professional Story. While it’s important to Expose and Own Your Failures, coming to terms with your professional failures may simply begin by Choosing The Right Metrics for Success. Follow ECR on Facebook or Twitter or subscribe by email to receive all the latest updates.

    Sharing the community

    We are in the process of redesigning the Format website and producing a product video which will feature some of the best work from our community. We have updated our terms of service and included a detailed description which explains how we will highlight the work of the Format community. We can't wait to feature your work and share these projects with you and the global creative community.

    If you have any questions or if you prefer not to participate in our projects and choose not to showcase your work on our projects please let us know at info@useformat.com.